Online New Year's Event Business Administration with UNICEF guest

January 25th, 2022 | 16.30h | 18.15h


The Business Administration Department and the Business Administration Alumni Network want to invite you to join the New Year’s Business Administration Event on Tuesday 25 January from 4.30 - 6.15 pm. The event will take place via an professional online stream (in English of course).

What's going on @ Business Administration? (4.30 - 4.45 pm)
Curious about what is going on within the Business Administration programme? Department Head Prof. Yvonne Benschop will start this event with a brief review of the last year. Study Association Synergy will also provide an update.

Speaker: Leonie Barelds-Cramer from UNICEF (4.45 - 5.35 pm)
Afterwards, Dr. Ir. Nanne Migchels will talk to alumna Leonie Barelds-Cramer. She currently holds the position of Senior Specialist in Children’s Rights and Business at UNICEF Netherlands. Here, she works on the impact of companies on children’s lives. Businesses affect children in different ways; because their parents work there, because they work at businesses themselves, because businesses are part of the neighbourhoods where children grow up or because businesses make products that children consume. Leonie focuses specifically on the food industry. Why are there so many foods with unhealthy ingredients marketed specifically to children? This marketing of unhealthy foods influences children’s choices and consumption behaviours, which in turn affects their rights to grow up in a healthy manner. Previously, Leonie worked at PepsiCo and she holds a PhD in the economic behavioural psychology of food choices. Listen to the conversation on businesses, food and children, and ask your questions in the chat. 

Meet each other (5.40 - 6.15 pm)

After the professional stream, there is time to talk on Zoom. We will do this in a casual and fun way: you will be put in a random breakout room with other students, staff and/or alumni. You change rooms after 10 minutes. 

Sounds fun? Please register via this link.